I enjoy writing internal documentation because the tone can be less formal. This article had two goals: convincing my peers to use yet another MadCap tool and outlining how to set it up in our system (as opposed to outlining everything the tool offers).
Challenges
Encouraging progress without demanding it.
An audience of peers.
Balancing humor and professionalism.
Method
Provided pros and cons list for peers to make their own decision.
Included details specific to other products.
Used topics all products have in common in examples.